With over 15 years of experience in business development, strategy, and communications, Petar Protić is the driving force behind Zenith. His work is defined by deep insight into the intersection of law, tax, and advisory services — with a sharp focus on professional growth, market visibility, and strategic positioning. Petar serves as the main point of contact for clients across the SEE region, while also maintaining a trusted network of senior collaborators across Central Europe and Eurasia. His approach is international in scope, but always grounded in local relevance.

Prior to founding Zenith, Petar held leadership roles in marketing agencies and worked in-house with several law firms — including Tier 1 practices with global reputations and deep historical roots. He was also a partner at a Belgrade-based law firm, giving him first-hand insight into the operational realities and strategic challenges of legal service providers. He has contributed to major transactions, advised top-tier clients and funds, and helped firms expand into new markets with clarity and precision.

His experience extends beyond legal. Petar served as Head of Business Development at a law and tax advisory boutique in the Netherlands, where he facilitated cross-border collaboration within multi-jurisdictional networks. Since the emergence of AI in the professional services space, Petar has been actively involved with the legal tech community in Serbia and the broader region. He contributes articles on the intersection of law, technology, and business development, and participates in industry publications, panels, and conferences dedicated to the future of legal services.

At Zenith, Petar leads on strategy, business development, and network expansion — working closely with clients to identify growth opportunities, sharpen positioning, and create systems for long-term success. He also mentors younger professionals and facilitates cross-practice collaboration within firms.

A full list of clients, case references, and strategic partners in our international network is available upon request.